Complete makeover for the outdoor lifestyle brand Venture Explorer, who specializes in adventure travel. Created a new logotype and a new brand identity that's easy to work with, along with a set of stationary for the business.
We wanted to communicate wilderness, exploration and fun in an easy, sophisticated, yet modern way.
The color scheme is on the darker, more mysterious side with soft neutrals and an orange pop, everything with a focus of nature, wildlife and ease of access.
Creating and identifying a brand from an almost non-existent identity but with a large user base.
Branding and identity that encaptures the adventurous, rugged yet modern sophistication of the company.
Logo:
Branding:
Website:
Packaging:
My Role:
I created the new logo with accompanying brand identity for Venture Explorer, then took the brand further with a new website, print material and packaging. As a starting point, I, together with the marketing lead, reasearched the market to determine where we stand and where the branding would like to take us. From there I created a few different color schemes and design directions to get us going. I presented a first draft with 5-10 logo options based on what direction they chose, then made it pixel perfect and started to evolve the brand from there.
Cross-collabs:
I worked directly with the owners and their small marketing team to get the full scope of the project and need.
Complete makeover for the outdoor lifestyle brand Venture Explorer, who specializes in adventure travel. Created a new logotype and a new brand identity that's easy to work with, along with a set of stationary for the business.
We wanted to communicate wilderness, exploration and fun in an easy, sophisticated, yet modern way.
The color scheme is on the darker, more mysterious side with soft neutrals and an orange pop, everything with a focus of nature, wildlife and ease of access.
Creating and identifying a brand from an almost non-existent identity but with a large user base.
Branding and identity that encaptures the adventurous, rugged yet modern sophistication of the company.
Logo:
Branding:
Website:
Packaging:
My Role:
I created the new logo with accompanying brand identity for Venture Explorer, then took the brand further with a new website, print material and packaging. As a starting point, I, together with the marketing lead, reasearched the market to determine where we stand and where the branding would like to take us. From there I created a few different color schemes and design directions to get us going. I presented a first draft with 5-10 logo options based on what direction they chose, then made it pixel perfect and started to evolve the brand from there.
Cross-collabs:
I worked directly with the owners and their small marketing team to get the full scope of the project and need.
If you'd like to know more about me or any of my projects, feel free to check out the rest of my website - or email me directly at hello@elindesigns.com.
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