A mashup of two brands: a campaign where PayPal and Domino's Pizza cooperated and became a combined brand character "PizzaBuds" with the message "Buy 1 Give 1 Free" - a concept where a customer buys a pizza and pays with PayPal, and then automatically gets one pizza to give away to a friend for free, with the option of personalized messages. This campaign ran for Domino's Pizza in the Nordics to promote ease of payment with PayPal and getting brand recognition in a new market through posts on social media networks and email automation.
Increase the numbers of pizzas sold using PayPal at checkout on Domino's website and create brand awareness.
Creating incentive to use the PayPal option at checkout by giving away free pizza and engaging customers by getting their friends along for the ride.
Concepting:
Digital Design:
Web Design:
My Role:
Together with the creative director and the creative strategist we concepted a few ideas for this campaign and I made them visually happen working in Photoshop, Illustrator and After Effects. After determiing the customer journey we started mapping out the different components that needed to be created: social media, email, physical pizza boxes and messages, and how it would all come together. I created several animated social posts, some print work with the new box, and coded website sections to be used on both PayPal's and Domino's networks.
Cross-collabs:
I worked with the agency's creative director and strategist and churned out marketing assets, as well as with the web developers at Domino's providing them with html & css code for their end of the project.
A mashup of two brands: a campaign where PayPal and Domino's Pizza cooperated and became a combined brand character "PizzaBuds" with the message "Buy 1 Give 1 Free" - a concept where a customer buys a pizza and pays with PayPal, and then automatically gets one pizza to give away to a friend for free, with the option of personalized messages. This campaign ran for Domino's Pizza in the Nordics to promote ease of payment with PayPal and getting brand recognition in a new market through posts on social media networks and email automation.
Increase the numbers of pizzas sold using PayPal at checkout on Domino's website and create brand awareness.
Creating incentive to use the PayPal option at checkout by giving away free pizza and engaging customers by getting their friends along for the ride.
Concepting:
Digital Design:
Web Design:
My Role:
Together with the creative director and the creative strategist we concepted a few ideas for this campaign and I made them visually happen working in Photoshop, Illustrator and After Effects. After determiing the customer journey we started mapping out the different components that needed to be created: social media, email, physical pizza boxes and messages, and how it would all come together. I created several animated social posts, some print work with the new box, and coded website sections to be used on both PayPal's and Domino's networks.
Cross-collabs:
I worked with the agency's creative director and strategist and churned out marketing assets, as well as with the web developers at Domino's providing them with html & css code for their end of the project.
If you'd like to know more about me or any of my projects, feel free to check out the rest of my website - or email me directly at hello@elindesigns.com.
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