MakeMusic is a world leader in music technology. More than a software company, MakeMusic is a collection of people and personalities who share a passion for music. Their products include Finale, SmartMusic, Garritan and MusicXML. Their mission is to develop innovative solutions that transform how music is composed, taught, learned, and performed.
Challenges
Creating a new logomark, brand identity and marketing assets that would seamlessly transition customers from the previous brand (SmartMusic) and with a familiarity of the product (MakeMusic Cloud).
Solutions
Solidifying brand guidelines and a new freshened up, modern identity to go with the designed logomark that tied the brand together.
Key team designer turned sole designer responsible for company’s digital campaigns, logo redesign, rebranding, print assets, motion graphics, illustration, web design and presentation design. Crafted their new logomark representing the connectivity and freefeeling of music, the tech forward aspect of the company and tying it together with the app and ecosystem of brands. With input from other designers I created new branding assets and marketing material for MakeMusic to be used in web, print, digital advertising and events.
Working with Creative Director, Art Director, fellow designers and product department as well as consulting with legal on trademarking.
MakeMusic is a world leader in music technology. More than a software company, MakeMusic is a collection of people and personalities who share a passion for music. Their products include Finale, SmartMusic, Garritan and MusicXML. Their mission is to develop innovative solutions that transform how music is composed, taught, learned, and performed.
Challenges
Creating a new logomark, brand identity and marketing assets that would seamlessly transition customers from the previous brand (SmartMusic) and with a familiarity of the product (MakeMusic Cloud).
Solutions
Solidifying brand guidelines and a new freshened up, modern identity to go with the designed logomark that tied the brand together.
Key team designer turned sole designer responsible for company’s digital campaigns, logo redesign, rebranding, print assets, motion graphics, illustration, web design and presentation design. Crafted their new logomark representing the connectivity and freefeeling of music, the tech forward aspect of the company and tying it together with the app and ecosystem of brands. With input from other designers I created new branding assets and marketing material for MakeMusic to be used in web, print, digital advertising and events.
Working with Creative Director, Art Director, fellow designers and product department as well as consulting with legal on trademarking.
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