An up and coming brewery that describes themselves as elegant and sophisticated, Golden Hop brews their beer in the heart of California.
Creating a brand identity and new design system that communicates the freshness, elegancy and sophistication of the brand, while still staying true to its market.
A graceful logomark bubbling with excitement and cultivated taste, with accompanying typeface that is elegant and inviting. A brand identity with organic colors and shapes reflecting the closeness to nature and the brewing process, and helps the brand establish itself in a forest of organic produce.
Logo:
Branding:
Animation:
My Role:
I created the new logo with accompanying brand identity for Golden Hop. I started by doing market research to see how they compare to the market and where they stand out, to better determine branding elements. I sketched down some thumbnails of a logomark and initial ideas for branding and presented it to client. After reviewing, we narrowed it down based on feedback to a few high-res options for the logo and researched different type treatments for type and color scheme. The result is a vector logo of a fizzying hop cone and a neutral, organic palette.
Cross-collabs:
I worked directly with the owners of this startup brewery and with their product manager to further my insight and to get to know the people behind the brand.
An up and coming brewery that describes themselves as elegant and sophisticated, Golden Hop brews their beer in the heart of California.
Creating a brand identity and new design system that communicates the freshness, elegancy and sophistication of the brand, while still staying true to its market.
A graceful logomark bubbling with excitement and cultivated taste, with accompanying typeface that is elegant and inviting. A brand identity with organic colors and shapes reflecting the closeness to nature and the brewing process, and helps the brand establish itself in a forest of organic produce.
Logo:
Branding:
Animation:
My Role:
I created the new logo with accompanying brand identity for Golden Hop. I started by doing market research to see how they compare to the market and where they stand out, to better determine branding elements. I sketched down some thumbnails of a logomark and initial ideas for branding and presented it to client. After reviewing, we narrowed it down based on feedback to a few high-res options for the logo and researched different type treatments for type and color scheme. The result is a vector logo of a fizzying hop cone and a neutral, organic palette.
Cross-collabs:
I worked directly with the owners of this startup brewery and with their product manager to further my insight and to get to know the people behind the brand.
If you'd like to know more about me or any of my projects, feel free to check out the rest of my website - or email me directly at hello@elindesigns.com.
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